Domestic milk powder, foreign milk powder price situation two days

Affected by the bad image of the domestic dairy industry, the price of domestically produced milk powder has been kept low and the number of sales has not been satisfactory. The foreign milk powder relied on the consumer's trust price and rose again. In the past three years, including Mead Johnson, Dumex, Wyeth, Abbott, and Nestlé Five Ocean Milk Powder, successively used packaging upgrades and new product listings, the cumulative price increase has exceeded 50%, and some brands have gained as much as 60%. The domestic brand milk powder of Yili and Beinmei maintains a certain price range for several consecutive years.

Market status: foreign milk powder rises year-on-year domestic milk powder does not dare to rise "The current domestic brands of milk powder average price in the 150-180 yuan / cans range as the mainstream, while the international brand in the 150-230 yuan / cans range as the mainstream. But this year, The price of low-priced domestic milk powder has never dared to increase prices, and paragraph 1 milk powder has been more than 200 yuan in the foreign milk powder has increased prices, or as high as 10%, equivalent to about 20 yuan per pot rose. "Industry It also said that even if so, Wyeth, Dumex and other milk powder still showed double-digit growth, while several domestic brands such as Erie declined in sales.

According to Chen Lianfang, an analyst at Oriental Agritech Co., Ltd., the reason why the price of foreign milk powder is still high is “a rise and then rise”. The first is rigid demand. Manufacturers are not sure that consumers will not buy high prices for infant formula. The second is that domestic dairy products often suffer from various problems, giving the “foreign milk powder” price increases. Finally, once a child is determined to eat a brand, parents are rarely willing to replace it.

Industry View: China has become the world’s highest price for powdered milk “China has indeed become one of the countries with the highest price of milk powder in the world.” There is a big price difference between milk powder at home and abroad, Germany’s largest milk powder brand, ranking eighth in sales in Europe Stefan Hipp, chairman of Germany's Heibao milk powder company, said this. Stefan Hipp told reporters that compared to the foreign milk powder price system in the Chinese market, the selling price of foreign milk powder in Germany is indeed cheaper. This is because local manufacturers can supply directly to retailers, and it is impossible to realize direct supply of manufacturers in China. Must be distributed by distributors, etc. As imported foods, imported milk powder in the Chinese market needs to be subject to income tax and distribution costs, which will directly increase the price of imported milk powder. Wang Dingmian, a dairy expert in Guangdong Province, said that the increase in marketing costs is only one reason why the price of foreign milk powder in China is soaring. In the past two years, "foreign milk powder" has kept on increasing prices. The reasons for price increases are nothing more than "formula upgrades" and " The cost rises, but the same brand of foreign milk powder is often used in the world with consistent R&D investment, processing technology, and milk sources. Why the sales price of the Chinese market is higher than that of the EU or even the Southeast Asian market if the formulas are all upgraded or even the formulas are not much different. How much more expensive? As for the so-called cost pressures, imported raw materials for milk powder have been 30,000 yuan/ton to 31,000 yuan/ton since January this year, which is basically the same as the same period of last year; there is no increase in the price of sugar as one of the raw materials of milk powder, which is caused by rising costs. Where does price pressure come from? “In the final analysis, the foreign milk powder itself occupies a sales advantage in the market. It is not afraid that the price is high and nobody buys it. Even if the price is high in the eyes of consumers, it means that nutrition is high, but the price is low and the product is left behind. "Wang Ding cotton said.

Consumer observation: The cost of importing a can of milk powder only increased by RMB 80-90. Despite milk powder industry insiders said that from the cost composition of baby milk powder, sales, financial and administrative expenses, income tax, etc. will increase the sales price of foreign milk powder in China, but there are also Consumers in Guangzhou pointed out that they had used local websites to find German local sellers to directly purchase local milk powder. They found that even if they were bought by sellers, they would earn a certain fee plus shipping costs. The price would only be around RMB 160, which would be cheaper than purchasing in Guangzhou supermarkets. Half full. “I bought the German imported Tefufen organic baby milk powder paragraph 2 in Jusco Island, a can to 318 yuan, but through the German local purchasing Taobao to find, only a can of 160 yuan, is the purchasing agent is also to earn Profits, and customs and other transportation costs are also sellers, why can it be cheaper?” Ms. Chen, the mother of Guangzhou, questioned the reporter. The reporter found that after registering the official website of Teflon’s milk powder in Germany, the price of Tefufen’s organic baby formula segment was only 9.95 euros, which was converted to RMB price of only 80.6 yuan/can according to the current exchange rate. That is to say, Ms. Chen’s purchase was special. Fufen Sec milk powder only increased about 80 yuan more than local costs. In this regard, dairy industry expert Wang Dingmian told reporters that the cost of imported small cans of finished milk powder is mainly the customs import tariffs and testing fees, which account for about 28%-30% of the original price. In addition, if the long-term backlog of milk powder is not removed at the port, there may be a slight stoppage charge. Even with shipping and other expenses, a can of imported finished milk powder weighing 850-900 grams is 80-90 yuan more than the ocean.

Related News Strengthening R&D Capabilities in China Nestlé will establish two R&D institutions Nestlé announced that it will build two R&D institutions in China to deepen its understanding of Chinese consumers, ingredients and local diets, and provide technical support to businesses in Asia and other regions. . The reporter was informed that the two new R&D institutions were established in Dongguan Xu Fuji and Xiamen Yinlu, which were acquired by Nestlé last year.

According to the relevant person in charge of Nestle, Nestlé’s research and development organization in Xiamen mainly focuses on the professional research of ready-to-drink beverages, and supports the purchase of ready-to-drink peanut milk and ready-to-eat rice porridge manufacturer Yinlu. The R&D facility in Dongguan will focus on baking products and will continue to work closely with Xu Fuji, China's largest confectionery producer. At the same time, the reporter was informed that Nestle had established the first R&D center in China in Shanghai in 2001. At that time, it was in support of its wife, Yueji Jing, who acquired 80% shares in 1999. At present, it has increased the development of “outside the home”. Catering products (such as restaurants and other food channels) and ice cream and other services. Together with Nestlé's second R&D center in Beijing in 2008, Nestlé will have four R&D facilities in China.