Network Promotion to Solve the Problem of Agricultural Products Unreliable

Thousands of acres of mature cabbage are rotted in the ground, hundreds of thousands of jins of radish cannot be sold, and bananas are used to feed pigs. Since last year, many countries in the country have been experiencing unsatisfactory agricultural product sales, rapes and injury to farmers, and enthusiasm for farmers. Great. At the fifth session of the Tenth Shaanxi Provincial Committee of the Chinese People's Political Consultative Conference, the members of the Chinese People's Political Consultative Conference (CPPCC) suggested that the promotion of online sales should be strengthened, and the construction of the "supply and demand station network" and "online exhibition hall" platforms should be developed to solve the problem of unsalable agricultural products.

In recent years, in order to solve the problem of unsalable agricultural products, a series of preferential agricultural policies such as policy-based agricultural insurance, agricultural super-docking, and vegetable-to-community policies have been introduced in various places, which has, to a certain extent, promoted agricultural development and increased farmers' income. However, the degree of peasant organization is low and the mechanism for forming the price of agricultural products is not perfect. The phenomenon of information asymmetry between "smallholder farmers" and "big market" still exists.

Dong Jiaxuan, a member of the Shaanxi Provincial People's Political Consultative Conference, believes that in the face of a risky market, farmers only make decisions based on experience and feelings. They are arbitrarily strong and have great blindness, and problems such as increasing production, increasing income, crops hurting farmers, and harvesting against money loss continue to occur. To this end, she suggested that we should further increase the intensity of policy-based agricultural insurance and agricultural subsidies, expand coverage, reduce premiums for farmers, and attract more small and scattered farmers to participate in and benefit from them.

According to the CPPCC committee's assumption, more scattered farmer direct sales outlets should be set up in urban communities. Each year, governments at all levels should take the lead, arrange a large-scale exhibition with the theme of agricultural product promotion, organize large clients to enter the market, guide the supply and marketing parties to dock, and promote orders. Planting and breeding will reduce the uncertainty of farmers' income and avoid the risk of increasing production and reducing income.

Combining with the increasingly wide range of current network applications, Dong Jialu proposed to increase the construction of online promotion platforms, develop and improve the "supply and demand of one stop" and "online exhibition hall", and carry out in-depth network promotion services around sudden unsalable sales. At the same time, the smooth communication mechanism between the market and farmers will allow farmers to dynamically understand market demand and properly arrange agricultural production; promote online promotions and achieve zero-distance information services.

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