It is also a kind of sales for pharmaceutical investment promotion companies to deliver information to agents. It is not only the company’s products that sell their products, but the company’s ideas, ideas, ideas and policies. This kind of sales is different from product sales in that it can act as a “fire of the stars and can pave the way.†What is completed is the fission of sales. Which method can be adopted according to the process of cooperation between the two parties, the following is a detailed description:
1, multimedia materials, corporate promotional materials:
Regular issuance is an important means for investment companies to exert influence on agents.
2, special topics to explain:
It is usually the method used by the investment enterprise to deliver information to each individual agent. In the initial stage of cooperation, the frequency of this method is relatively high. The presentation of special topics needs the cooperation of the relevant leaders of the agents. Usually, the effect depends on the degree of attention of the agents’ leaders on the products, and the second is the quality of the explanations. Business executives always allocate their energy and time according to the importance of leadership. In thematic presentation, it is best to use new forms such as interaction, question and answer, and small gift rewards to facilitate the memory of the listener.
3, agents to participate in corporate meetings:
Investment companies usually have an annual agent meeting and a way for pharmaceutical investment companies to send information to agents. At the meeting, investment promotion companies will introduce the sales situation of the current year, the plans for the next year, policy adjustment instructions, and introduce new products. Excellent agent experience sharing, etc. These are training for agents. In the past two years, investment promotion companies are also exploring new forms of organization for the agent conference. At the agent conference, they invite domestic well-known marketing and policy experts to specialize in training to become fashionable. Merchants can spread their business ideas through the mouth of experts. Makes agents more convinced of the company's philosophy; also some investment companies directly invite experts to the agent company for lectures, so that the degree of integration between the two sides is getting higher and higher.
4, visits and topical communication:
Daily visits by investment promotion managers of investment promotion companies and discussions on relevant special issues and agents are all for agent training. Merchants' business personnel must use every opportunity to convey the company's philosophy and information, and at the same time increase their understanding of the agents. The training in communication with agents is ignored by many investment companies. This is a kind of consciousness and a habit.
5, coordinated visits:
The product manager, investment manager of the investment enterprise and the business staff of the agent together conduct the visit of the terminal doctor, find the defects of the business personnel to promote the product in the visit, correct it, and improve the product sales quality. This requires that the personnel of the investment enterprise must have terminal sales experience and must have higher sales skills than agents.
6, letters, emails, text messages:
Multiple information transmission channels can be used in combination. Repeated communication of information is the best way to increase people's memory. For example, if the product's promotional points can be engraved on the mind of every agent in the product, it is in the promotion of the product. The quality of sales will increase.
The best way for pharmaceutical investment promotion companies to pass information to agents and pass on ideas is to make agents pay more attention to issues relating to the market, and regular arrangements for meetings should form a system. It can be divided into seminars with agents on sales issues, academic seminars with clients, regional academic conferences, departmental conferences of hospitals, etc. Seminars are usually organized by both investment companies and agents.
1, multimedia materials, corporate promotional materials:
Regular issuance is an important means for investment companies to exert influence on agents.
2, special topics to explain:
It is usually the method used by the investment enterprise to deliver information to each individual agent. In the initial stage of cooperation, the frequency of this method is relatively high. The presentation of special topics needs the cooperation of the relevant leaders of the agents. Usually, the effect depends on the degree of attention of the agents’ leaders on the products, and the second is the quality of the explanations. Business executives always allocate their energy and time according to the importance of leadership. In thematic presentation, it is best to use new forms such as interaction, question and answer, and small gift rewards to facilitate the memory of the listener.
3, agents to participate in corporate meetings:
Investment companies usually have an annual agent meeting and a way for pharmaceutical investment companies to send information to agents. At the meeting, investment promotion companies will introduce the sales situation of the current year, the plans for the next year, policy adjustment instructions, and introduce new products. Excellent agent experience sharing, etc. These are training for agents. In the past two years, investment promotion companies are also exploring new forms of organization for the agent conference. At the agent conference, they invite domestic well-known marketing and policy experts to specialize in training to become fashionable. Merchants can spread their business ideas through the mouth of experts. Makes agents more convinced of the company's philosophy; also some investment companies directly invite experts to the agent company for lectures, so that the degree of integration between the two sides is getting higher and higher.
4, visits and topical communication:
Daily visits by investment promotion managers of investment promotion companies and discussions on relevant special issues and agents are all for agent training. Merchants' business personnel must use every opportunity to convey the company's philosophy and information, and at the same time increase their understanding of the agents. The training in communication with agents is ignored by many investment companies. This is a kind of consciousness and a habit.
5, coordinated visits:
The product manager, investment manager of the investment enterprise and the business staff of the agent together conduct the visit of the terminal doctor, find the defects of the business personnel to promote the product in the visit, correct it, and improve the product sales quality. This requires that the personnel of the investment enterprise must have terminal sales experience and must have higher sales skills than agents.
6, letters, emails, text messages:
Multiple information transmission channels can be used in combination. Repeated communication of information is the best way to increase people's memory. For example, if the product's promotional points can be engraved on the mind of every agent in the product, it is in the promotion of the product. The quality of sales will increase.
The best way for pharmaceutical investment promotion companies to pass information to agents and pass on ideas is to make agents pay more attention to issues relating to the market, and regular arrangements for meetings should form a system. It can be divided into seminars with agents on sales issues, academic seminars with clients, regional academic conferences, departmental conferences of hospitals, etc. Seminars are usually organized by both investment companies and agents.
Ganzhou Green days Biochemical Technology Co., Ltd. , http://www.cn-gangdao.com