In just over ten minutes, Yang Ma broadcasted the details of eight months, unannounced visits to six hospitals, exposure of medical representatives and doctors' in-patient transactions. WeChat and Weibo all condemned medical representatives to make medical treatment so expensive and squandered medicine. The variety of representatives is not.

After reading CCTV’s report on bribery doctors on medical representatives, I really felt very heartbroken. It seems that our medical representatives are the chief culprit of the high drug prices. Invisible, I feel that a pot has been added to my back. Under such a paradox, this "pot" seems to be backed up.

Medical representatives pay bribes and doctors accept bribes. This is a violation of law and discipline. It is only natural that I am punished. I have no opinion.

But please don't, please don't add the drug price to the medical representative; please don't, please don't deny the professional value of the pharmaceutical representative. I can't carry this "pot"!

“Pharmaceutical representative” is the source of drug rebates?

At the end of last year, it experienced a lot of hardships, and medical representatives were included in the "Occupational Classification of the People's Republic of China" as a profession. However, it has been used for the correct name. From the report broadcasted by CCTV on the 24th, it seems that the medical representative is still worthless, even being pointed out by thousands of people, blaming the drug rebate on the bottom of this group of drug circulation chains!

When it comes to drug rebates, if it is all blamed on those medical representatives who only convey the drug rebate, this statement is not comprehensive.

In 1989, the medical representative began to introduce China from overseas. The first batch of medical representatives at that time could basically be described as high status, respected, high income, and good medical background. By the end of the 1990s, due to the increase in foreign-funded enterprises, local companies also ushered in explosive growth, and a large number of similar products were listed on the market. The competition was unprecedentedly fierce, leading professional pharmaceutical representatives to start to change.

It is undeniable that with the development of the national economy, in the stage of the development of the market economy is still not standardized, the name "medical representative" has gradually been used indiscriminately, and some negative situations have emerged. More and more companies are using the gold sales and customer sales to compete for the market, and there are very few academic marketing. According to previous statistics from the Ministry of Commerce, drug rebates accounted for about 16% of the pharmaceutical industry's annual tax revenue.

In the context of a non-standardized competitive environment, drug rebates cannot be attributed solely to medical representatives. This morbid hospital sales model, in the final analysis, blames the domestic pharmaceutical market, the same variety of manufacturers deformed competition.

Some medical representatives in the industry said that after reading the news report, I really felt that it was particularly unfair. Except for the medical representatives, the rest of the staff had all mosaiced. What do you think of the medical representatives and their family members who appeared in the mirror?

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