The new stop for the cross-border Internet industry will be to subvert traditional medicine . This trend was detonated by the three big BAT giants in 2014, and at the end of the year, Tiange Interactive made a huge investment in Hangzhou Xihe. Recently, Tian Ge Interactive has increased its capital to subscribe for Hangzhou Xihe Shares. With 34.47% of the shares, it has jumped to be the largest shareholder. This move is undoubtedly another strong boost in the mobile medical field into the "Warring States era".
In fact, behind the “great financing year†is the huge market potential. According to the data of the 2014 China Medical Materials Association Development Blue Book, the scale of China's mobile medical market reached 3.01 billion yuan in 2014, an increase of 26.8% over 2013. This shows that the overall demand of the medical industry in the past year is huge, and it is not difficult to infer that the market will continue to show strong growth in the future.
A large number of Internet predators are obviously ambitious in this field of mobile medical. In this regard, Tian Zheng interactive CEO Fu Zhengjun has been blunt, "strategic investment Hangzhou Xihe is Tianlu in the health and medical field to take a solid first step, then, we will build a complete through investment, mergers and acquisitions The health care ecosystem.†Recently, there have been frequent actions at the capital level, and the impact of Tiange Interactive on the health care industry cannot be underestimated.
Out of the enemy, hard power has unique advantages
Due to the large number of sub-sectors in the medical field, the demand for segmentation has become increasingly prominent. The application of Internet technology in the medical industry will fill the blank areas that are difficult to reach in the traditional way: projects such as personalized medicine, chronic disease management, and rapid consultation will eventually be realized along with the Internet's exploration of the long tail market. At present, these subdivisions are still a hot spot for the hegemony. In the spontaneous screening of the industry, who will be the leader, who will become the hegemon of the specific market segment remains to be tested. However, what can be seen is that whether it is the Internet's old three giants or the newcomer's Tiange interaction, each has its own advantages and advantages.
Among the Big Three, Baidu officially entered the mobile health market by launching “Healthy Cloud†service. At the same time, its smart wearable devices that are on the line are also playing an important role in building a healthy service ecosystem. After investing in CITIC 21st Century and building the “Ali Health Cloud Platformâ€, Ali is committed to providing services such as market evaluation, sales network optimization and supply chain management. Tencent launched a smart health plan to build a health management platform by opening up doctors, hospitals and patient users.
Despite the strong enemy outside, as the Internet rookie, the pigeons are still in the battlefield of the health care field. The McKinsey research report shows that the use of Internet and mobile technology can save China 110 to 610 billion health costs each year, and the Tiange interaction will become the middle of the stream. Tiange is located in the online video kingdom. It operates 9158, Sina SHOW and other social video communities. The “multi-to-many†video streaming model derived from it provides a unique and hard power for the mobile health field. The video has the advantages of intuitive image and fast voice. Based on the "many-to-many" technical support of the pigeons, the multi-directional communication between experts and users, experts and experts, users and users is more convenient for practical medical operations. It can be said that it is no longer a dream to improve medical efficiency through Internet technology and control social and economic costs.
Not only has the technical hard power, Tiange Interactive also has a good competitive edge in the soft power level. In the health service industry, the steadily increasing user adhesion and accelerating the sinking of third- and fourth-tier cities, which are more scarce for medical resources, are important determinants of whether companies can take the lead in capturing market dominance. Tiange Interactive has proven its ability to absorb users with more than 258 million person-times of registered users on the video platform, and its successful experience of stabilizing users in the community through initiatives such as creating a platform “family†culture will also be in the shareholding of Xihe. Play more energy. Most importantly, the business model of Tian Ge is sinking into the cities below the third line in China's urban and rural structural system, which is positively related to the imbalance of China's medical health service resources in the mass city and sub-regions. Therefore, Tian Ge Interactive will become more effective with a platform for building an innovative patient-patient platform through a platform with real-time service attributes.
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