Budweiser InBev competes for WeiXue, Tsingtao is blocked or due to price differences

The once rumors of Tsingtao Brewery (6200600. SH)'s acquisition of Henan's second-largest beer brand, Henan Weixue Beer Group Co., Ltd. (hereinafter referred to as Weixue), have undergone new changes. According to sources, Anheuser-Busch InBev has stepped into the acquisition of Weixue, and the two parties have already signed an initial framework agreement. However, both Tsingtao Brewery and AB InBev China official declined to comment on the above news. According to insider sources in the beer industry, one of the key reasons why Tsingtao has delayed the purchase of Weixue is that the other party’s asking price is relatively high and Tsingtao Brewery cannot accept it.

According to the "First Financial Daily" reported on December 28th, following the resurgence of love between Zhejiang Westlake Beer and China Resources Snow, Tsingtao Brewery will once again lose Wei Xue due to Budweiser InBev. According to informed sources, Anheuser-Busch InBev and Weixue have already signed an initial framework agreement, and Anheuser-Busch InBev will acquire Victoria's production bases in Xinyang and Gongyi in Henan Province for a total consideration of over 500 million yuan. And Jigongshan two brands.

On the 28th, Anheuser-Busch InBev China officially stated to the website that it “will not comment on the M&A rumor”. The relevant person in charge of the Tsingtao Brewery Public Relations Department stated that because of the involvement of listed companies, mergers and acquisitions related information is inconvenient to disclose, and the announcement shall prevail.

Ma Fei, General Manager of Zhengzhou Nine Degrees Marketing Planning Agency, introduced to this website that the top four market shares in Henan's local beer brands are Venus, Weixue, Oak, and Yueshan. Currently, in addition to Venus, Henan has a larger market share. The scale of beer companies have all their own or rumors will be acquired.

In April this year, China Resources Snowflake Brewery Co., Ltd. (hereinafter referred to as “China Resources Snowflake”) wholly acquired Juerpun Yuequan Beer Co., Ltd. for more than 20 million yuan, and invested RMB 30 million in the construction of China Resources Snow Beer (Zhumadian) on its basis. The company has an annual output of 200,000 kiloliter beer projects. The project was laid in late November this year.

In August this year, Yanjing Beer disclosed that it plans to invest 227 million yuan in the acquisition of Henan Yueshan Beer shares. At present, the two parties have signed an equity transfer agreement. After the relevant departments approve, Yanjing will form Yueshan into its own subsidiary, which means that Yanjing has had a production base for the first time in the Henan market. Yueshan Beer is the third largest beer company in Henan Province. It has three subsidiaries: Jiaozuo Boai, Zhumadian Fuping and Shanxi Yuci. In December 2006, the subsidiaries of Shanxi Yuci were purchased by China Resources Snow for RMB 139 million, while Yanjing purchased the remaining two factories.

Anheuser-Busch InBev originally intended to enter the local market by taking a share of local local brand Venus, but since Venus’s restructuring problem has been unresolved and this merger has been unsuccessful, finally, AB InBev chose to invest in a new factory in Henan.

In early November, the world's largest beer giant Budweiser InBev announced that a beer project covering 500 acres and a total investment of 2.7 billion yuan will be located in Xinxiang, Henan. It is said that this is the largest ever investment in the Henan Beer Market, and it is the first time that foreign capital has established an independent brewery in Henan. Anheuser-Busch InBev's production base in Xinxiang, the first phase of the project will be launched early next year, plans to put into production in early 2012, when its production capacity up to 1 million tons, annual sales income of 4 billion.

At present, of the top four Chinese beer companies, only Qingdao Beer has not yet formally laid out Henan. However, there have been rumors that the Tsingtao Brewery has acquired Xinyang Wei Xue Beer, the second largest beer company in Henan. According to reports, Tsingtao Brewery has already begun negotiations with Vesling Beer in April this year.

Fang Gang, an expert in the beer industry, said that the mergers and acquisitions negotiations between Tsingtao Brewery and Henan Weixue had been going on for a long time. If they did not succeed, the problems may be due to price and government attitude. Ma Fei of Jiudu Marketing also believes that the main reason that Tsingtao has failed to win Wei Xue is that the price is inconceivable, and Wei Xue Beer’s asking price is too high, resulting in a stalemate in negotiations between the two sides.

However, to the outside world, Anheuser-Busch InBev has already built a new factory in Henan, why should it be eager to acquire beer resources in the local area?

Fang Gang analysis believes that Anheuser-Busch InBev's acquisition of Wei Xue, it is estimated that it hopes to obtain Wei Xue brand, further gain market share in the low-end market. Responsive to the Xinxiang Brewery that is being established, it will achieve greater development.

Ma Fei believes that the newly built plant of Anheuser-Busch InBev still has a construction period of about one year, and the total release of its production capacity takes longer. For the Henan beer market, where competition has become quite fierce, the market situation after two or three years is very likely to be completely different from the current situation. Anheuser-Busch InBev competes to purchase Weixue, in part because of the consideration of “taking time for space”.

In this Tsingtao Brewery and Anheuser-Busch InBev's battle against Wei Xue, there are not a few industry players who are optimistic about Anheuser-Busch InBev. Fang Gang analyzed that because Anheuser-Busch InBev has invested 2.7 billion to establish a brewery in Xinxiang, Henan Province, he has made tremendous contributions to Henan. This time, the acquisition of Wei Xue will receive relevant support. Ma Fei believes that if Budweiser InBev succeeds in the acquisition of Weixue, it will help to consolidate its market layout in Hubei and Henan. Anheuser-Busch InBev has a production base in Hubei and its market share has been very good. Henan Xinxiang New Investment and Construction Plant mainly covers the northern part of Henan, and if the acquisition of Weixue is successful, it will be able to supplement Budweiser InBev in the west of Henan and Henan. Place points.

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