After entering the winter, this is the season when the sales of low-temperature milk are the lightest. It seems that the bright dairy industry, which is a large dairy product in China, can hardly resist loneliness. Yesterday, the reporter learned from Bright Dairy's headquarters in Shanghai that the three types of low-temperature products in boxed, bottled, and cupped containers have risen in price since this month, and the price increase rate has been mostly controlled within 10%.
According to another source, Mengniu and Yili are both brewing prices, and the two local companies, Shuangfeng New Hope and Meijian, have said they will not increase their prices temporarily. Industry insiders believe that the price increase in the off-season will give consumers an appropriate psychological buffer period and will be generally accepted by the market during the peak season. This price escalation strategy has gradually become a popular means for fast-moving companies.
Brightest price increase by 14%
“On December 1, it was only 8.6 yuan. The next day I went to the supermarket and saw the price change by 9.1 yuan. It's also rising too fast.†Yesterday, some netizens posted that the bright 500 ml of Ubisoft milk was raised in one day. The price was 5 cents.
Follow-me users also broke the news, before bright 1.5 liters fresh pot of pure fresh milk in the supermarket as long as the price of 15.5 yuan, and now suddenly rose to 17.2 yuan, it is difficult to accept, said it may buy other brands of dairy products.
Wumart, such as Wumart and China Resources Vanguard, also confirmed to the reporter that at the beginning of the month, the prices of most of the low-temperature products had been increased according to the manufacturer’s requirements. "Almost covers all basic best-selling products, ranging from 7% to 10%, of which the bright and all-enriched milk in 950 ml bottles has gone up by 3 yuan, or 14%," said Zhang, manager of milk procurement at Wumart. .
According to another source, the other two major domestic dairy giants, Mengniu and Yili, are just around the corner. “We have received verbal notices from Mengniu and it is estimated that Yili will also take action.†Another Supermarket Purchasing Officer said that the low season prices The impact on product sales is relatively small, but also can provide consumers with sufficient psychological buffer period, so after entering the 12th month, the price of milk companies raised the voice of increasing, but the relatively hot normal temperature products did not raise price news.
Milk subscribers spend 1 cent a day
Bright Milk Shanghai headquarters staff answered reporters, in addition to retail channels, the household milk has also been synchronized prices.
Aunt Shen was responsible for Dairy Product Ordering Services at Sheshan Milk Delivery Station of Hangzhou Guangming Dairy. She said that the products that can be ordered at milking stations include fresh milk, low sugar, high calcium, extra concentrated, and mellow flavors. “Before we received notification from the headquarters, we adjusted the price of 200ml of ordinary bottled and cup-type products in fresh milk categories from December 1st. The unit price rose from 2.7 yuan to 2.8 yuan, and the original price was only Stayed for nearly two months."
In addition, ordinary boxed and bagged products still maintain the original price. Shen Ah said that from the current point of view, although the price of these two types of domestic milk has risen by 1 , the increase has been too small. In addition, Bright Dairy's products have a fixed consumer population in Hangzhou, so their milk business has not been affected. influences.
Both Beauty and New Hope Twin Peaks indicated that they will not follow up the price increase temporarily. “The purchase price of milk sources has risen from RMB 3/kg during the same period last year to RMB 3.8/kg, which is close to 30%, and the cost of labor has also risen a lot.†Sun Shijun, general manager of Meijian Sales Co., Ltd. added that although the sugar used for making yogurt is used, The recent fall in prices, but the previous increase still put a lot of pressure on the cost of raw materials.
“Fortunately, after the completion of the Deqing New Plant, the production capacity has been expanded, and the logistics costs are relatively easy to control. Therefore, supermarkets and other retail channel products should not increase prices in the short term.†Sun Shijun said, but does not rule out the household milk products will be upgraded To adjust prices, it is only that the price adjustment period has not yet been determined.
According to another source, Mengniu and Yili are both brewing prices, and the two local companies, Shuangfeng New Hope and Meijian, have said they will not increase their prices temporarily. Industry insiders believe that the price increase in the off-season will give consumers an appropriate psychological buffer period and will be generally accepted by the market during the peak season. This price escalation strategy has gradually become a popular means for fast-moving companies.
Brightest price increase by 14%
“On December 1, it was only 8.6 yuan. The next day I went to the supermarket and saw the price change by 9.1 yuan. It's also rising too fast.†Yesterday, some netizens posted that the bright 500 ml of Ubisoft milk was raised in one day. The price was 5 cents.
Follow-me users also broke the news, before bright 1.5 liters fresh pot of pure fresh milk in the supermarket as long as the price of 15.5 yuan, and now suddenly rose to 17.2 yuan, it is difficult to accept, said it may buy other brands of dairy products.
Wumart, such as Wumart and China Resources Vanguard, also confirmed to the reporter that at the beginning of the month, the prices of most of the low-temperature products had been increased according to the manufacturer’s requirements. "Almost covers all basic best-selling products, ranging from 7% to 10%, of which the bright and all-enriched milk in 950 ml bottles has gone up by 3 yuan, or 14%," said Zhang, manager of milk procurement at Wumart. .
According to another source, the other two major domestic dairy giants, Mengniu and Yili, are just around the corner. “We have received verbal notices from Mengniu and it is estimated that Yili will also take action.†Another Supermarket Purchasing Officer said that the low season prices The impact on product sales is relatively small, but also can provide consumers with sufficient psychological buffer period, so after entering the 12th month, the price of milk companies raised the voice of increasing, but the relatively hot normal temperature products did not raise price news.
Milk subscribers spend 1 cent a day
Bright Milk Shanghai headquarters staff answered reporters, in addition to retail channels, the household milk has also been synchronized prices.
Aunt Shen was responsible for Dairy Product Ordering Services at Sheshan Milk Delivery Station of Hangzhou Guangming Dairy. She said that the products that can be ordered at milking stations include fresh milk, low sugar, high calcium, extra concentrated, and mellow flavors. “Before we received notification from the headquarters, we adjusted the price of 200ml of ordinary bottled and cup-type products in fresh milk categories from December 1st. The unit price rose from 2.7 yuan to 2.8 yuan, and the original price was only Stayed for nearly two months."
In addition, ordinary boxed and bagged products still maintain the original price. Shen Ah said that from the current point of view, although the price of these two types of domestic milk has risen by 1 , the increase has been too small. In addition, Bright Dairy's products have a fixed consumer population in Hangzhou, so their milk business has not been affected. influences.
Both Beauty and New Hope Twin Peaks indicated that they will not follow up the price increase temporarily. “The purchase price of milk sources has risen from RMB 3/kg during the same period last year to RMB 3.8/kg, which is close to 30%, and the cost of labor has also risen a lot.†Sun Shijun, general manager of Meijian Sales Co., Ltd. added that although the sugar used for making yogurt is used, The recent fall in prices, but the previous increase still put a lot of pressure on the cost of raw materials.
“Fortunately, after the completion of the Deqing New Plant, the production capacity has been expanded, and the logistics costs are relatively easy to control. Therefore, supermarkets and other retail channel products should not increase prices in the short term.†Sun Shijun said, but does not rule out the household milk products will be upgraded To adjust prices, it is only that the price adjustment period has not yet been determined.
Ningbo Wellway Optoelectronic Technology Co.,Ltd , https://www.wellwayopto.com